Nail on the head in terms of flavor. This is the perfect balance of spice, sweetness, tea and... milk, of course! This IS a latte, after all!. The cinnamon and chai come through in a blend that is slightly muted by the creaminess.
To reiterate: this is a great approximation of a real Chai Tea Latte. If you like chai lattes at the coffee house, you will like this.
Now, it is a rich vape, and I suspect it might be overpowering for some. The flavor is very strong, despite the 30pg/70vg ratio. It is also a very warm flavor (not an 'iced' latte, if you will). But for this reviewer, it is a solid alternative to the tobacco flavors I tend toward.
Quite a bit of vapor. Slightly below average throat hit.