Let's start with the name, which is the least of my issues with this juice. Why Blue Velvet? That makes me think of red velvet cake with blueberry. Maybe it's a loosely based "red and blue" police reference on behalf of the doughnut flavor? Who knows.
On to the juice. I would throw this in my "unvapable" pile, but for the sake of this review, I will try to power through a few more hits. It has a pretty terrible stale cheese taste that's overwhelming at first. After about 5ml, I can taste the "undertones" of the juice, and they aren't pleasant either. Without a flavor description, I would have no idea what they were going for. I detect a cake-like tone underneath heaps of rotten cheese, but it's not enough to make me want to buy another bottle let alone keep vaping this one.
I forced myself to vape close to 10ml of this juice and now my stomach hurts. I'm assuming there's a pretty high PG to VG ratio with this juice, as it also didn't hold up well to higher wattages.