This is described as basically a blueberries and cream with sweet undertones. I would describe this as a blueberry muffin dipped in milk, as that is what this flavor reminds me of.
The inhale is a sweet blueberry with bakery notes, possibly a touch of cinnamon. The blueberry flavor doesn't really pop and is quite subdued by the bakery notes. The exhale is creamy, but it's not heavy, so I wouldn't call this a custard at all. I just keep tasting blueberry muffins, and that flavor is really good. I have to say, I am slightly disappointed that the cream is not heavier and the blueberry flavor is a bit too mild for my liking.
This is a solid juice, though, leaning more towards a dessert than a fruity juice.
Reviewed using: Billow v2 Nano, .4ohm dual coils, 45W