Simple & straightforward site, easy ordering process, decent prices ($15/30ml), and a wide selection of flavors... I just wish I liked some of them. I ordered a sample pack of 10 flavors, and would gladly throw 9 of them away. Yoduh, bloduh, high voltage, ziggy, all taste like cleaning chemicals. The wintomint is so strong you only need a few drops to turn any flavor minty. The pumpkin spice tasted like potpourri. The only flavor I liked, I had ordered as a joke - sallie cone, their lunchbox chocolate milk flavor which was surprisingly accurate and delicious.
The bottles deserve a mention as well because they are cheap, hard plastic bottles that are quite a pain in the ass to squeeze. The label, the bottle, and the juice all scream "cheap low quality".
If the juice were priced to match the quality of flavors then it might make eliquidmasters a viable spot to shop, but after the sample pack I plan to steer clear.