Their site describes it as "The chilling Arctic rush of menthol of this liquid gives you all of the sharpness and flavor that you want in a menthol vapor. The taste and scent will invade your throat and nose, all the while retaining a smooth, full and satisfying hit that is great whenever you want to vape. " I believe their description is spot on, I would recommend this to anyone that likes menthol flavors, it's delicious. It also reminds me of Icebreaker's gum quite a bit.
Reviewed using: Hellvape Dead Rabbit RDA, Uwell Valyrian Tank, and Smoant Charon TS 218