The inhale is a sweet cinnamon flavor; nothing spectacular, but it introduces the profile. Just before exhaling, I get a nice toasted feel. It feels and tastes like the burnt bits at the bottom of a freshly-baked cinnamon roll. This is an element that I haven't gotten from cinnamon roll eliquids that I've previously tried; it easily sets this liquid apart from the others, and this alone changed my opinion of cinnamon roll flavors. As I exhale, the warmth fades and becomes a blend of flavors that remind me of being in a bakery. It's almost like a cinnamon croissant. The aftertaste is a light cinnamon with a cream finish. If I'm chain-vaping this, the aftertaste is less creamy, and a more bold cinnamon. If you have been disappointed by other cinnamon roll liquids, you might want to give this a try.