When I open the bottle, the juice smells like a freshly baked graham cracker pie crust. No chemical weirdness or rank/sour odors here.
This liquid threw me off at first. Judging by the smell, I was expecting a fairly intense "dense custard with graham and fluff accents". In reality, the vape has a considerably lighter body to it. There is only a slightly creamy mouthfeel. The entire flavor profile is relatively neutral and not overbearing. In my initial tastings, I was disappointed by these attributes. But as I kept taking pulls from the tank, the light body and less intense flavors quickly grew on me.
There's no eggy custard taste, and no heaviness you normally get with custards. It's just a custard flavor, and it's present throughout the vape. The inhale isn't really marshmallow per se, it's more of a 'fluff' (simple syrup) taste. The exhale keeps the custard flavor going, and brings in a predominantly graham cracker flavor along with a light dusting of cinnamon. Morning Manifesto is not overly sweet or rich. As stated before, there's a distinctly light body and the flavors are dialed back. They're not muted or wimpy, as you can clearly taste every element as they come into play. They're just not intense, probably a 6 out of 10. While this all sounds like it'd be pretty terrible on paper, the whole concoction really does make for a great all day vape. It's not overwhelming or fatiguing, but interesting enough to keep you coming back for more pulls. I found that Morning Manifesto pairs exceptionally well with coffee, as well as pastries and other rich foods. I have kept a tankful of it in rotation for 3 days now, which is pretty uncommon for me.
Honestly, as much as I was hoping for some heavy custard, I really don't think it'd work so well as an ADV. This just goes to show that the makers of Fluffy Clouds know what the heck they're doing!
The cloud production is quite nice, if you care about that (I don't).
I purchased this on sale through the manufacturer's website. The quality of this juice is outstanding, and is a solid purchase even without a sale price. (Regular price is $25 for 120 ml at the time of this review.) I would definitely buy this juice again, and recommend it to others.
Reviewed using: Tobeco Mini Super Tank with 0.5 ohm Tobeco coil and 0.5 ohm Triton Clapton coil, Uwell Crown with 0.5 ohm coil, Uwell D1 with 0.5 ohm coil