This juice is the taste of strawberries and cake. It's a nice natural, ripe strawberry, sweetened just right. The cakey flavor is secondary to the strawberry, but just barely, and lends this vape some savory notes. The two flavors are pretty evenly balanced and both very enjoyable. This is a warm and creamy vape and it is what it says it is . . . no mistaking it for custard or a milkshake, in my opinion. This reminds me of Karmic Vapor's "Muladhara" flavor. It's quite good and something I would buy again.
Their website states that all liquids are 60% VG with a note that they're comparable to other vendors 80% VG. The juice doesn't appear to be as thick as an 80% VG, but it produces great vapor. This comes in a plastic bottle (glass optional) and is priced at $17.99/30 ml.