I love gingerbread e liquids and this one is very good. It is very spicy, but I don't taste much ginger. I would call it more of a spice cake flavor. If there was more ginger flavor I would rate it as 10. I would rate the juice as it is at 10 if it were called "spice cake" or something like that, I just don't taste any ginger so I bumped it down to a 9 because of it not matching it's description. I ordered it with the more vg option (the pg/vg ratio isn't listed when you choose "more vg"), and with heavy flavor (+20%). The flavor is definitely pretty strong at that level, and some might want it with a bit less flavor, but I personally wouldn't order it with any less flavor. I will definitely be ordering more of this flavor in the future. I find it too be an excellent juice to vape when I am experiencing vaper's tongue, when I can't taste my other juices I switch over to this flavor and can still taste it.