I had never heard of this until I got a bottle from a friend. So, I gave it a shot.
Out of the bottle, it smells like crunch berry cereal.
On the inhale, you get the berry and a grain note from the other cereal.. No particular berry stands out, just berry, like the cereal. On the exhale, I get more of the non berry cereal notes, along with the milk.
Overall, I have to say, this is spot on crunch berry cereal. This is one of the better ones I have tried. It's not too grainy, not too sweet or too creamy. Artisan really nailed this one. The flavors are well blended and nothing is really dominant in the flavor. It's just like grabbing a spoon and diving in.