I bought this during a sale because of the Reddit hype.
Before I even opened the bottle, I could smell this juice. The juice smells like an extra creamy strawberry ice cream.
The inhale and exhale are the same, a super creamy strawberry ice cream. This juice is blended really well and, for max VG, has a ton of flavor. This, in my opinion, is one of the better strawberry ice cream vapes. The strawberry is mild (this could be me, I have a hard time tasting strawberry) and the ice cream is rich and dead on. This juice isn't super expensive at $24.99 for 60mls but is well worth the price.
Note: I've been vaping this for about an hour and am starting to get flavor fatigue. While the juice is not super sweet, it is heavy, due to the cream. So, I can see why this may be something to vape all day.