I was surprised when I received the bottle. I thought the liquid would be blue (it was in online video reviews I've seen). Apparently Mister E-Liquid change their formula and now refrains from using artificial colorings in their liquids. With that being said it was one of the few e-liquids that I have that is completely clear. It does well on both vapor and flavor production. I find the taste to be a blue raspberry candy-type of vape. It's not overly sweet though. Just right between sweet and tart. There might be other fruits in their as well...but they aren't prominent to me. I'm not a huge blue raspberry fan. However even so, I find the taste likable. It's an award-winning e-liquid, so it is good. But for me, it's just not complex or interesting enough to be a craving.