If you've ever made rice pudding you know the ingredients: rice, milk, sugar, salt, egg (real rice pudding is a custard), butter, and vanilla. Cinnamon is a pretty common additive as are raisins.
This liquid has all those flavors minus raisins, but doesn't come off too thick and custardy. It has the clean milky flavor of rice pudding with rich vanilla and a dash of cinnamon. It tastes rich but somehow still able to be light and all day vapeable. I got this as a sample and I think I like it more than the Indian Rice Pudding (kheer) flavor. I would definitely order this in a full sized bottle.