Blue Mooooon tastes like what I would imagine a blueberry Nesquik might taste like if it existed. It’s a sweet and sugary blueberry mixed with creamy milk. It doesn’t really have anything else going on for it besides the blueberry and cream. There is a subtle vanilla that seems to be layered in with the cream, but it’s just a hint. The blueberry leans heavily on the sweet side. It’s somewhere between blueberry candy and candied blueberries. Maybe like super ripe blueberries doused in sugar. The milk adds a nice creamy backdrop for the blueberry and gives this a decently thick mouthfeel. There are hints of vanilla that compliment the milk. The overall flavor intensity is a little stronger than average and the sweetness is on the higher end of things. The inhale starts off milky before a rush of sweet blueberry comes in. The blueberry pops on the backend and verges on syrupy sweet. The exhale is more sweet blueberry washed in milk with a slight vanilla accent. I’m left with the taste of sweet blueberry and sugary lips.
Overall, Blue Mooooon a flavorful juice but is a bit too sugary sweet for my taste. It’s a simple flavor profile that’s done with the quality I’ve come to expect from ViaB. It’s not something I can vape for extended periods as the sweetness gets to me after a while. But, in a world of strawberry milks, it’s nice to see blueberry get it’s due chance.
Reviewed using: Smoant Charon/Ammit 25, fused clapton 2x26AWG SS316L/36AWG SS316L, 6 wraps 3.5mm ID, .28ohms, 420F @ 45W