It tastes like decent strong coffee if you were to add a lot of sucralose (Splenda). (I do not prefer my coffee this way.) There is a sweet, milky flavor, almost a caramel, but it is less present than the coffee flavor. This combination reminds me of the froth from a reheated cold cup of coffee, if you add a generous amount of sugar into it & stir vigorously. I also get trace notes of unburnt tobacco, but it's present. I understand that this flavor combination sounds kinda gross, but it really grows on you.
I have gotten several compliments on the smell when I vape this in public.
My only complaint is that I wish this juice had less sweetener in it. It would be in my top 10 juices if they would cut it by, say, half. I will try mixing it with some vanilla custard to tone it down a bit.
Reviewed using: Tobeco Mini Super Tank 0.5 ohm @ 40w, Uwell Crown 3 0.5 ohm @ 70w, DROP RDA with dual SS316 fused clapton coil 0.22 ohm @ 60w.