This is one of the most muted-flavored juices I've tried. I really have to work to taste anything at all. While cinnamon is definitely present, the blueberry is pretty much non-existent. What I get is more an apple pie kind of taste. Cinnamon, baked good, and some hint of fruit... without the label on the bottle, and those first two flavors in prominence, my mind just makes the leap to apple even though it's not. It's not a bad juice at all, I'd just prefer a little more of all the flavors, and a lot more of the berry. It's been month+ steeped/matured as well, so that is not the issue here.