It was like I accidentally sprayed cologne on my mouth, the chemicals lingered on my taste buds even after brushing my teeth. It reminded me of times when I was a kid, and I had to pinch my nose because drinking that cough syrup was terrible. If this juice was a blind date, I would have made an escape through the back door in hopes of never seeing it again. Prepare to lose a coil if you don't like this flavor, because it will stick (I guess that's expected due to the menthol). Also prepare a tongue scraper and mouth wash.
I was first thinking that it may need some more time to steep, but even if the current flavor (menthol) is more muted and some hint of fruits come out, I think I'll still hate it. Apparently it's a best seller for them, I guess I'm in a niche group.