This seems like a "simple" flavor. Tobacco with a somewhat fresh exhale, almost like mint or eucaliptus, but nowhere near as strong. The best i can compare it to is with a light cigarrete (when they could call them that), without all the harsh flavor of real tobacco. Halo says it's a "unfiltered tobacco", but i'm sticking with "light" (or "gold", "silver" or whatever they're calling it these days).
Not my personal preference, glad i've only bought a 7ml bottle, though if you'd like a "simple" tobacco taste, with some lightness in the exhale, this might be for you.
Decent throat hit and vapor production. Steeping it didn't change the flavor.
Edit: This one has grown on me. Not enough to make keep it always in stock, but enough to merit a reorder once in a while.