This juice has a lightly sweet watermelon on the draw and inhale. The exhale has a sweet watermelon taste to it that is a balance between organic and candy. The sweetness is prominent, but mellow -- not mouth-coating sweet, but front of the tongue sweet. There's more sweetness in the nose, but again, it's balanced. The taste lingers a little bit, but it's lightly refreshing, and not sickly-sweet. Although the pg/vg is not marked, the throat and vapor suggest it's a higher PG blend, but only a little over 50/50. Side note: this is a refreshing juice, especially for the summer.