I can count on one hand the number of juices that have earned a "10" rating from me, and this is one of them. I received this as a sample, and upon opening, the aroma of the juice smelled like a pear, but faintly stronger. Since TVK uses 100% VG, naturally, this went on thick onto the Magma. Crystal clear, and nice-looking. On the inhale, the flavor gradually increases until you stop inhaling. Then it tastes as if you had picked a pear off of Grandma's tree, and bit right into the fruit. The taste is not that of a candy, nor canned fruit. As one reviewer wrote, you do get the "woodsy" flavor of the peel, something that I find intriguing. It's light, easy on the tongue, yet remarkably flavorful. I think what astounded me is that it's the most accurate fruit flavor I've had to date, of ANY fruit.
Gourmet food, tires and e-juice are all examples of getting what you pay for. This juice is no exception. I have no doubts that TVK does use the highest quality ingredients, and it really shines through with this flavor. If pear is your fruit of choice, you have to try this juice; you'll be glad you did.