First thing I noticed is this stuff was Dark, opaque black. I held the 100ml clear plastic unicorn bottle up to direct sunlight and No light came through. The only opaque e-liquid I've ever seen. Not a good initial impression, but I had spare coils on hand so what the heck.
Straight out of the mail with no steeping and a fresh coil it was an overpoweringly strong coffee flavor. Not interesting enough to want to taste it again. I had ticked "Extra Flavoring" on my order and that may have made it worse.
This was my first experience with Mystic Juice and I went on to try three more flavors. None of them turned out to be pleasant vapes either.