I've been vaping about 2 years now and in all the different juices I've tried I've never tasted one that I was like "I don't know how I'm ever going to live without this" but THIS JUICE YOU GUYS! I CAN'T EVEN! I don't like chocolate flavored juices, they always have too much of a coffee/nut flavor but this juice is absolute perfection. To me it tastes identical to one of those Krispy Kreme donuts that has the cream filling and the chocolate frosting on top. The chocolate frosting is there but it's not in your face, it just has that melting chocolate quality on the end like those donuts do, and it's not a fake chocolate taste at all, nor an overly greasy dough taste on the pastry flavor. Very well done Walter, you've helped me find my new ADV must have!!!!!!!