My rating upon first trying this was a definite 5. I was very iffy on trying a pumpkin juice as I thought it would be too spicy since I was picturing a pumpkin pie flavor with a lot of cinnamon but it was actually super creamy with a hint of a custard flavor and the taste of a fresh pumpkin pie filling without any of the spicy aftertaste. I was in LOVE! However, I only got a 60ml bottle and by the time I got to the end of the bottle (about a week) I began to taste more and more cinnamon in the flavor until I had to switch over to another juice that would be less spicy. It was still good, it's just like once the air hit the juice after being opened it "matured" really quickly and it lost it's appeal. I do understand the high ratings since the initial taste was incredible so I'll probably buy more of this but make sure I use this flavor and only this flavor so that it doesn't wind up steeping too long after being opened.