I was preparing to be let down by the hype when I got this juice, thinking that I don't have a huge interest in its flavor profile, but I'm so glad I did. It might be my new favorite vape. It's incredibly smooth and fits perfectly in that sweet spot you want in an ADV (All-Day Vape, for the uninitiated) where it's rich enough that the flavor doesn't dull out and mild enough that it doesn't become nauseating. For a 50/50 PG/VG mix at 18mg nic, there is little to none of the PG irritation I've found in 50/50 mixes before this. As for the flavor, it is something similar to an apple fritter---sweet apple and cinnamon enveloped in pastry-like finish.
Definitely a keeper. Spring for the larger size, you'll not regret it.