Smells like awesome watermelon candy in the bottle. This watermelon is the epitome of watermelon candy flavors. Not natural at all but the same manufactured watermelon flavor I love in fruit drinks and candy all the same. Not quite as strong as I was hoping but still good. The kicker with this juice is a touch of mint/menthol. There is a cooling factor in your chest but it’s a mild one. The mint flavor seems pretty even with the strength of the watermelon and takes away from it a bit. All things considered, me not being a mint/menthol person, this is quite good and enjoyable. I ended up vaping it the whole drive to and from Austin.