Disclosure: I vape at 0mg and/or 6mg nic.
The bottle I had was 18mg, because it's all the local B&M had. Upon taking the cap off, I was blasted by a strong odor of alcohol. Filled a small EVOD with it. Simply: The flavor is just much too rich for my tastes. That plus the strong throat hit (not AIV's fault really..it was my nic sensitivity) made it pretty much unvape-able. You can taste the complexity of the flavors, but it is just too overpowering. It does make a great "flavor dropper," just adding a few drops of this to a light cake flavored juice was fantastic. But on it's own...not for me.