Seriously people, if you haven't tried this juice yet you're doing your face a disservice. This juice is SO flavorful while reaming mellow enough for me to chug it all day and not get tired. The flavor itself has hints of banana, nut, cream and maybe some light lemon/other light tart flavors in the background. No one flavor overpowers the rest (looking at you 'nana Cream). This is a 70/30 (VG/PG) blend so it's super light on the throat hit and produces moderate vapor in a sub ohm tank and RDA. I also enjoy hitting it in my Kayfun purely for the flavor. Seriously though, at $40 for a 120ml, you have no excuse for not trying this stuff.