This juice is extremely fragrant in the bottle, and it smells wonderful. In a BVC Nautilus tank at lower voltages, it has a very light key lime inhale, and the exhale is equal parts light key lime and bakery (cookie). Don't expect the juice to smack you the face with flavor, it's low key and allows you to vape it as much as you like without growing tired of it. At higher voltages, you start to lose the key lime as the cookie flavor tends to eclipse it. Start low, and keep raising your voltage until you get the right balance. Take the time to learn the full profile and you will not be disappointed.