This juice was a total curve ball. I was expecting something similar to a strawberry/fruity cream/custard flavor but it was actually very fruity and not very sweet. However, it is very rich in flavor. The main flavor is dragon fruit (I actually purchased one just to be sure). Dragon fruit, for those who have not tried, is mildly sweet, yet slightly tangy, and almost kiwi-like taste. There are other sweet fruits in the mix to help compliment the main dragon fruit flavor. The custard and crème flavors were not present but there was a slight bit of vanilla extract in the mix. This ended up being a very fruity vape and I’m perfectly fine with the end result.