This juice has ended my search for an ADV. Goes perfectly with my morning coffee, satisfies the after meal cravings, and is fantastic throughout the day into the night. I get a sweet tobacco and graham cracker base flavor with random hints of toasted coconut, a warm spice (almost cinnamon but not quite), possibly some chocolate or vanilla as well. Extremely complex, I taste different things each time. It also tastes a bit differently depending on your inhale (mouth to lung or straight lung hits) and your exhale (mouth or nose). Very pleasant aroma, almost smore's like with a slight sweetness that never gets overpowering. I've tried several juices that are compared to a certain bounty hunter, and this one tops them all. Easily a 10/10.