GET READY TO READ, I'M A RAMBLER.
So in the bottle, there's definitely a solid, buttery cake aroma, slightly bready, almost smells like toast. There's also a lemon scent that isn't my favorite smell in a juice - a bit like a lemon-scented cleaning product, an issue I have with a lot of lemon flavors. However, this flavor, when vaped, moves to the back, and the prominent cake flavor prevents this from tasting chemically or unpleasant.
Upon vaping, you can definitely tell they aren't using sweeteners, as this juice isn't in-your-face sweet or rich. It's fairly dark in the bottle, so I expected a bit more richness, but it's actually quite light. The pound cake flavor is dominant, and the lemon is definitely on the finish. When I first vaped it this morning, I also got some very light notes of butterscotch, which I hadn't tasted yesterday - I expect they're using this as a supporting flavor for the cake to add buttery richness and volume. I don't get much, if any, frosting or icing flavor. With some cake-forward flavors, my palate gets fatigued fairly quickly, but because everything in here isn't bogged down by sweetener and nothing is terribly heavy, this is light enough for me to vape for quite a while.
HOWEVER - despite my affinity for juice lines that don't use any added sweetener, I kind of think this juice could use some. When I think frosted pound cake, I think rich and decadent and sugary frosting. I think a little sweetener in here would actually help make the flavors pop a little more, bringing those frosting and lemon notes a little more forward and adding a little more authenticity. As it is, I was expecting something a little richer and more decadent, but I absolutely respect any company willing to not load up with sucralose and cover up those complex flavors. This stuff is light and subtle, pretty true to the profile, and was delicious with this morning's coffee.