I never would have guessed how good this juice was until I tried it. If you go buy a chocolate cake donut, the ones with no icing or filling, just chocolate cake with that light sugary coating, and you take a bite and swallow - the flavor that's in your mouth is what this tastes like. I can't get enough. It has replaced my regular daily snacks it's so good. Seriously, it's so good. My only negative is I keep hoping Coval will put a free sample in my orders like I see they do sometimes, and they haven't yet. Bummer. Hold on, I gotta vape some more of this while I whine about my first world vape problems!