The flavor is really awesome. Sweet strawberry super easy to vape all day. However it's an absolute coil killer I'm not sure what they use as their flavorings/sweetener but I've never had a juice gunk up my coils this bad before. After 1 tank of this on a new coil it has turned every subsequent tank dark brown almost black it looks like I could be vaping used motor oil and the juice I added was nearly clear. I have never had this issue with any other seduce juice flavor and 4 tanks later it was still doing it so I just changed coils and did an alcohol soak on my tank to ensure all the goo is gone and it's all better now.