This is one of the very FEW e-cig shops that doesn't show them striving to bring down their competition which tells me that they are confident and not at all threatened by their products in a monopoly sense. I love that! I'm greeted when I come through the door no matter HOW many people the employee is handling at once, they're assertive and attentive when it's my time to buy, and in a timely manner, they're very knowledgeable and up to date with their products. They're not your typical vape shop. They listen to what they customers are interested in and they build their inventory off of that instead of just filling up the glass shelves of mods and colors of one single type to what's the cheapest out of their pockets. And their juice?!? OHHH their juices!!!! Amazing!! They have V-Stations along the wall where I can drip em ALL day, if I wanted because they've accommodated those who are new with no-nicotine. LOVE this place!! It truly is a one-of-a-kind shop!!