The owner of Pure VG takes great care into what he does, and if there's even a hint that a flavor he's working on is slightly off, it's back to the beginning to make sure he gets it right. It's all in the details with Pure VG, and keeping things simple - Simple and organic ingredients, clean and concise measurements, perfect mixtures, and cleanliness in the bottling procedure. The fact that they use 100% Vegetable Glycerin in all their juices, and all organic flavoring and additives is truly a remarkable feat, and while others may claim that their juices are so, Pure VG's are actually all that they claim them to be. Although they may not be as flashy as some other companies, and use extravagant marketing techniques to make you want to buy their product, there is a reason behind every little aspect of this company that makes it the way it is. When you're done being jerked around by other guys, and start seeing through the haze, you'll be coming back to Pure VG again and again because you've realized they're 110% consistent with their flavors, and 120% reliant on outgoing customer service. Super thumbs up to these guys!!!