This juice IS delicious, I will give it that. The lack of throat hit is so disappointing, though. I tried it straight out of the box, and it tasted great but I really wanted something more, so it steeped for a month. I tried it again, still no throat hit. I forgot about it for a while and tried it again after two additional months of sitting around. The flavor is even sweeter and still delicious but there's barely any hint of a throat hit at 18 mg of nic. As for the flavor, it's a very nice sweet fruity flavor and I mostly tasted the honeydew with a tiny bit of pear. I didn't really notice any strawberry, though.