I first heard about Whit E. Octopus from the owner's activism in the vaping community. As someone relatively new to vaping, I developed a new level of respect for the company. There are many "premium" e-liquid companies out there, but it is not everyday that you see their owners fighting to protect the rights of vapers. Anyway, I put the company on my shortlist because of that.
Whit E. Octopus's website is fantastic. Easy to navigate and find what you want. Prices seem to have gone up since many here wrote their reviews. I paid $15 per 30 mL bottle. Still a good price, especially for what you get, but not mind-blowing. The presentation of their product is excellent. They go above and beyond in regards to the design and branding of their product. Classy and quality all around.
The processing of my order was fast and shipping was speedy too. Free shipping with any order over $30 at the time of this writing. The main reason why I give this vendor a 9 and not a 10 is because of the limits of PG/VG ratio options, bottle sizes, and no free sample (with my order anyway). Bottles are glass and with a dripper attached to the top. As someone who uses clearomizers, I would have preferred a needle nose tip bottle. Also I put off ordering from Whit E. Octopus a few times because with 30 mL bottles being the only option, I was nervous about ordering a bottle of that size before ever having tested the product. Fortunately in the end, the juices are very enjoyable. But yes, it's safe to say I waited until I had some extra money to burn before I ordered (just in case it didn't work out).
So not perfect, but darn close. Their efforts cause me to personally put Whit E. Octopus at the top of the gourmet e-juice list, as spite of not being as well known as some other vendors. Fantastic experience and products overall! Highly recommended!