The flavor is excellent, however my complaint is that it is so strong. This juice, at least when I tried it, was so strong that it made me sick to my stomach. I really want to like it, and perhaps it's just a matter of me having too much nicotine, but it was very very strong. It tastes like a honey graham cracker mixed with tobacco. Very very sweet and rich. I would try this again, but at a lower level of nicotine (or perhaps none at all). Too bad Seduce Juice currently has this off of their store. If it comes back, I would recommend that tobacco flavor fans try this out - but get a lower nicotine level than you are used to! This stuff is STRONG!