This flavor was seriously on point the first time I tried it and was serious contender for top 3 flavors. It tasted exactly like swedish fish and the flavor was nice and strong. However, the more I had it the less I tasted it. I figured it was just the vape tongue getting to me and switched to a different flavor, which I tasted. Let the swedish sit for about a week and tried it again and I still cant taste it. It's a shame bc it was really good at some point. I'd still recommend this juice though I wouldn't buy it again for myself.